You have probably noticed these little buggers popping up everywhere, from print ads to real estate yard signs, and even on the web, but may not have a clue what they are or what they do.
These funny blocks are called QR Codes (which stands for Quick Response) and can hold about 7 kB of information. The more information they contain, the smaller the blocks become, making them more difficult to read.
QR Codes have many practical applications in today’s society, but are often misused by those who are excited about them, but seem to miss the point. Since a QR Code is meant to be scanned on a mobile device such as a smart phone or tablet, it needs to point to a mobile friendly set of information, such as a mobile version of a website, a phone number or a message.
We have been using QR Codes in our advertising since last September. We create one for each listing that points to a mobile version of that listing, complete with photos, details and listing agent information. We have found that they are a great tool in helping consumers reach out to us and to find more information about the property they are interested in.
To find out more about our use of QR Codes, or about use of technology as a listing tool, please feel free to contact us at email@example.com